I have a special interest in the bloodsport of making people happy-cry. Whether I’m leading a team, or trying to crack a brief myself, I bring love and intensity to everything I work on. Growing up a walking bag of contradictions—Puerto Rican and Midwestern, santero and Catholic, queer in a world of machismo, Pisces raised by earth signs—taught me to thrive in emotional tension and unpredictable storytelling. A curse and a gift.

Hi btw, I’m Gio. A Puerto Rican Creative Director with Chicago in my bones and Brooklyn in my blood. I currently lead creative on Diageo and AT&T at Translation. Before that, I helped built Apple TV's in-house marketing practice, survived R/GA's metaverse era, brought social magic to Netflix, Chipotle, and Budweiser at VICE’s various ad-agency-like objects, and cut my teeth on TV and radio at Saatchi. Before that? Just vibes, chaos and primordial soup. I’ve been around long enough to learn that the best ideas make you feel something, which has earned me some shiny statues from Cannes, Clio, D&AD, and The One Show—plus a few jury invites. I pass this knowledge on by teaching a portfolio class at SVA, where I help young creatives tap into their guts and find their voice.

When I’m taking breaks from working too hard, I can be found reading tarot and enjoying backbreaking gardening at my tiny house in the Catskills with my wife, daughter, two furry rescues and a very annoying groundhog who lives under my porch and eats my vegetables.

Call me now for your free reading.

+1 773 368 3220