After a messy split with Diddy, DeLeón needed more than a rebrand—it needed redemption. With 70% of drinkers shying away from high intensity nightlife, we needed to put down the tequila shots, and dial up the style. So we tapped Shay Latukolan (Jungle, Back on 74) to create a tequila ad that felt more like a music video: electric, cinematic, and pulsing with the swagger of a comeback story.
SPOT ABOVE | BTS BELOW
iPhone launches are an annual holiday for People Who Must Have The Newest Thing.
So when the pandemic made people afraid to step into Apple stores, we turned Verizon’s outdoor 5G hubs into portals where fans could explore a surreal AR world by FriendsWithYou, scored to an unreleased Halsey track, all for a chance to win an iPhone 13.
The result? An open air iPhone launch that hit people in the feels.
With the pandemic limiting in-person attendance, the Super Bowl needed a new gathering ground. So we built an entire stadium in Fortnite, where 40 million fans connected with NFL players, top streamers, and each other.
To launch The OA on Netflix, we sparked obsessive fandom with a single haunting image—the hero leaping off a bridge—unleashing a cryptic Instagram grid that turned sci-fi lovers into detectives, fueling viral theories and a blockbuster opening weekend.
In 2016, brands treated Snapchat like a dumping ground. We treated it like a TV network. Enter School of Guac, the first kids’ variety show custom made for Snapchat—complete with daily skits, stunts, and games that turned post-class cravings into a must-watch event.