Some voices don’t need visuals to shake the world. To honor Sidney Poitier, we created a raw, deeply moving video—featuring only the voices of those he inspired. The piece resonated so deeply that Tim Cook chose it over the official trailer as his personal tribute.
We turned Apple TV’s social launch into an editorial experience. By treating content like a magazine, we crafted insider access to the making of their original shows. From behind-the-scenes moments with stars to deep dives with creators, we gave fans exclusive, social-first insights into the stories that brought their favorite shows to life,
Partner: Yelena Sophia
Would an NFL quarterback drive a Toyota? Probably not.
So instead of convincing people with logic (it’s true, he really owned a Tacoma), we leaned into the absurd—Eli Manning solving increasingly surreal problems with telepathic powers, before driving off in his practical, dependable Toyota.
To position Boxed as the hassle-free alternative to Costco, we channeled everyday frustration into comedy with a long-gag TV spot—starring an inept dad, an unfazed mom, and a daughter who sees right through it all.
A heartfelt note published in New York Mag to let your mom know that Boxed is here to help lighten your load.
In an era where freedom of information hangs by a thread, we created DEATH Magazine as Espolón Tequila’s tribute to the truth.
Mysterious social teasers and an obit for fake news in the Times.
And an NYC newsstand in SoHo with a secret doorway to a hidden speakeasy to entertain the press.
Toyota wanted to give its dealerships personality. We gave them Jan—the unflappable receptionist who handled customer antics with pitch-perfect comedic timing. What started as a one-off spot turned into a long-running campaign and a beloved brand character.
My students told me I should delete these. They don’t understand the way I fought for my life to get Toyota to buy this dumb ass pun.
When I was but a wee junior writer, bored to tears on a banner brief, I used to hide haiku’s in the headlines just to entertain myself. (And earn eye rolls from my CD.)
There was a very weird period of time (c. 2012ish) where giant corporations like Toyota would pay shitloads to make very elaborate interactive digital “experiences” inside of medium-production value video ads. Lucky me.
Toyota wanted to give its dealerships personality. We gave them Jan—the unflappable receptionist who handled customer antics with pitch-perfect comedic timing. What started as a one-off spot turned into a long-running campaign and a beloved brand character.
For Harry Styles' Love On Tour, AmEx bought a thousand tickets and asked us to give them away Harry-style—so we launched The Love Bus, a playful mobile ticket giveaway in a VW van, hitting the streets of LA and ending inside the LA Forum as an exclusive merch shop, making AmEx a centerpiece of the tour’s unforgettable start.
Kirin Ichiban was fighting for first place as the go-to beer for sushi lovers. So when they sponsored The Sushi Chef on VICE's Munchies, we created The Guide to Japanese Beer Drinking—a playful crash course in sushi and beer etiquette, packed with bite-sized lessons on the dos, don’ts, and unexpected rules of drinking rice beer and eating sushi like a pro.
Skincare is sensory, so we made the experience of learning about Then I Met You just as important as the product itself. Our launch video was the first ASMR product demo, capturing every scoop, lather, and rinse in hyper-detailed, tingle-inducing sound.
Proving you’re you is a lifelong struggle—or at least it is for Jimmy, the star of our Clear campaign. The spot follows his ridiculous, lifelong battle to confirm his own identity, until Clear finally makes it effortless.
Couldn’t make a Clear campaign without a bunch of airpot signage.
Verizon isn’t just where you upgrade your phone—it’s where tech actually improves your life. Techxperts was a web series that made gadgets useful, from night photography hacks to smart home setups, proving that Verizon is more than just a place to replace your phone every few years.
A small sampling of some of my students— brilliant young conceptual thinkers who’ve won top honors at The One Show, ADC, D&AD, and gone on to take posts at Wieden+Kennedy, Mischief, FCB, VML, and a bunch of others.